`
 

Heather Krug PR & Marketing is a full-service consultancy at the intersection of entertainment, sports, consumer lifestyle, and executive leadership. We blend access to top-tier media and influencers with a sharp understanding of technology, culture, and emerging trends—turning complex and entrepreneurial ideas into stories that resonate. 

Our approach goes beyond publicity. We build momentum through earned media, bold storytelling, and strategic partnerships, while also providing counsel on sponsorships, paid campaigns, and brand collaborations.

 

How We Work

We adapt to fit the needs of every client:

  • Launching products, managing events, and driving feature coverage across mainstream, business, and cultural outlets.

  • Serving as personal publicists and strategic counselors to celebrities, athletes, and senior executives. Providing counsel about AI and new technologies.  Lending insight into business advisory boards and how to navigate affiliate marketing and paid media. 

  • Collaborating with PR firms as a white-label extension or trusted specialist.

  • Acting as embedded communications leaders for companies needing senior PR expertise without full-time overhead.

 

Why Us? We go the extra mile. We don’t take no for an answer and we always figure out how to make things work.

We are scrappy and assertive when we need to deliver winning results our clients expect. We are passionate and driven by success and we REALLY like what we do and our clients. If you aren’t having fun, you’re doing it wrong.

 

Heather Krug

Founder & Principal

Heather Krug has spent more than 15 years as a business developer and master communicator, providing strategic marketing, public relations, and digital media counsel to some of the most recognized names in sports, entertainment, fitness, consumer packaged goods, and technology.

She began her career as a writer before joining a boutique PR agency in Manhattan, then relocated to Los Angeles to work for Rogers & Cowan, one of the world’s largest entertainment PR and marketing firms. There, she built and led the agency’s entertainment, consumer, and sports practice, transforming it into an industry leader with a stellar roster of clients.

After senior roles at other agencies and serving as CEO for a popular outdoor celebrity, Heather launched her own company, bringing her expertise to a wide range of clients.

Team

The team consists of carefully selected freelancers, each assigned to projects that best match their expertise and the budget.

Follow us on: